Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises - based on theory and recognized good practice - which will ensure that readers will be able to analyse situations within... Celý popis
Koupit za 1 641 Kč- Od nejoblíbenějších
- Od nejlevnějších
- Od nejdražších
Popis
Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing.
As well as topic-based exercises, the text also includes practical case-study exercises - based on theory and recognized good practice - which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. Key updates to the new edition include:
o The role of the digital influencer.
o Direct to Consumer (DTC) and omni-channel retailing.
o Individuals privacy and the role of organizations in
As well as topic-based exercises, the text also includes practical case-study exercises - based on theory and recognized good practice - which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. Key updates to the new edition include:
o The role of the digital influencer.
o Direct to Consumer (DTC) and omni-channel retailing.
o Individuals privacy and the role of organizations in
Podobné produkty
Další Cizojazyčné knihy
The Adidas Archive - Christian Habermeier
0 %
2 800 - 4 042 Kč
v 6 obchodech
